DETUROPE - The Central European Journal of Regional Development and Tourism 2012, 4(2):4-21 | DOI: 10.32725/det.2012.009

THE INFLUENCE OF THE PERCEPTION OF THE QUALITY OF ACCOMMODATION ESTABLISHMENTS' PRODUCT REGARDING THE CLIENTS' DESIRE TO MAKE A RETURN VISIT A COMPARISON OF THE PRODUCT QUALITY PERCEPTION WITH THE PRODUCT VALUE PERCEPTION

Roman Švec1, Josef Navrátil1, Kamil Pícha1, Vivian L. White Baravalle Gilliam2
1 University of South Bohemia, Studentská 13, CZ-37005 České Budějovice
2 Institute of Instiute of Technology and Business, Okružní 517/10, CZ-370 01 České Budějovice

Keywords: quality perception, tourism, accommodation, catering, service

The aim of the paper is to evaluate differences in the quality perception among particular segments of demand. Data for analysis were collected by means of the questionnaire survey among clients of accommodation establishments. The research in accommodation establishments succeeded to identify four factors of the perception of quality of services provided in those establishments, when only accommodation and catering services were taken into consideration. The most important factor of evaluation of quality of services provided in accommodation establishments emerged to be the factor "environment of the accommodation establishment". Other important factors are hygiene of the accommodation establishment, service in the catering part of the accommodation establishment and quality of meals.

Published: July 31, 2012  Show citation

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Švec, R., Navrátil, J., Pícha, K., & White Baravalle Gilliam, V.L. (2012). THE INFLUENCE OF THE PERCEPTION OF THE QUALITY OF ACCOMMODATION ESTABLISHMENTS' PRODUCT REGARDING THE CLIENTS' DESIRE TO MAKE A RETURN VISIT A COMPARISON OF THE PRODUCT QUALITY PERCEPTION WITH THE PRODUCT VALUE PERCEPTION. DETUROPE - The Central European Journal of Regional Development and Tourism, 4(2), 4-21. doi: 10.32725/det.2012.009
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