DETUROPE - The Central European Journal of Regional Development and Tourism 2021, 13(1):153-166 | DOI: 10.32725/det.2021.008

The Influence of Coronavirus-19 Outbreak Risk Perception, Perceived Uncertainty on Jordan's Tourism Behavioral Intention

Issam Mohammad Al-makhadmah ORCID...*, Mohammad Shabeeb Khasawneh
Tourism Management Department, Ajloun College, Al-Balqa Applied University, Jordan

In this research, tourism was underlined as a health protection practice, which is focused upon the perception by individuals of Coronavirus-19 danger and uncertainty, particularly in Jordan perspective. The study investigates the effect on behavioral purpose on untact tourism of Coronavirus-19 risk perception and ambiguity, depended upon the theoretical models of the extended Theory of Planned Behavior (TPB) and the Health Belief Model (HBM). The online survey was conducted among Jordanian adults in April and May 2020. A total of 380 questionnaires about data collection were used. The results indicate that the perception of affective risk is a major precedent for attitude, while it has been shown that the perception of cognitive risk has a positive impact on attitude. There has also been a positive influence on perceptions on perceived ambiguity. This research has timely and insightful implications for tourism practitioners needed to prepare the post-corona sector for the new standard after the minimum living experience of an unexpected pandemic.

Keywords: Coronavirus-19, Perceived Uncertainty, Risk Perception, Jordan, Tourism

Published: July 1, 2021  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Al-Makhadmah, I.M., & Khasawneh, M.S. (2021). The Influence of Coronavirus-19 Outbreak Risk Perception, Perceived Uncertainty on Jordan's Tourism Behavioral Intention. DETUROPE - The Central European Journal of Regional Development and Tourism, 13(1), 153-166. doi: 10.32725/det.2021.008
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. Abu-Mater, W., Alsufy, F., & Afifa, M (2020). The Effect of Coronavirus (Covid-19) on the Jordanian Economy: A Comprehensive Analysis of the Economy and How to Return Growth Rapidly. Journal of Accounting, Finance & Management Strategy, 15(2), 1-30.
    2. Ajzen, & Driver. (1991). Prediction of leisure participation from behavioral, normative, and control beliefs: An application of the theory of planned behavior. Leisure Science, 13(4), 185-204. Go to original source...
    3. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, New Jersey: Prentice Hall.
    4. Bae, S., & Chang, P. (2020). The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards 'untact' tourism in South Korea during the first wave of the pandemic (March 2020). CURRENT ISSUES IN TOURISM https://doi.org/10.1080/13683500.2020.1798895. Go to original source...
    5. Bauer, R. (1960). Consumer behavior as risk-taking. In R. S. Hancock (Ed.), Dynamic marketing for a changing world (pp. 389-398). Chicago, IL: American Marketing Association.
    6. Becker, M., & Knudsen, T. (2005). The role of routines in reducing pervasive uncertainty. Journal of Business Research, 58(6), 746-757. Go to original source...
    7. Brewer, N . Weinstein, N., Cuite, C.,& Herrington, J.(2004). Risk perceptions and their relation to risk behavior. Annals of Behavioral Medicine, 27(2), 125-130. https://doi.org/10.1207/s15324796abm2702_7. Go to original source...
    8. Burton, I. Kates ,R., & White, G. (1978). The environment at hazard. Oxford, UK: Oxford University Press.
    9. Chew, E. Y., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382-393. https://doi.org/10.1016/j.tourman.2013.07.008. Go to original source...
    10. Cho, J., & Lee, J. (2006). An integrated model of risk and risk-reducing strategies.Journal of Business Research, 59(1), 112-120. Go to original source...
    11. Conner, M., Warren, R., Close, S., & Sparks, P. (1999). Alcohol consumption and the theory of planned behavior: An examination of the cognitive mediation of past behavior. Journal of Applied Social Psychology,29(8), 1676-1704. Go to original source...
    12. Crouch, G. I., Huybers, T., Oppewal, H. (2016) Inferring future vacation experience preference from past vacation choice: A latent class analysis. Journal of Travel Research, 55 (5): 574-87. Go to original source...
    13. Cunningham, S. (1967). The major dimensions of perceived risk. In D. Cox (Ed.), Risk taking and information handling in consumer behavior (pp. 82-108). Boston, MA:Harvard University Press.
    14. Davies, W. (2020). The last global crisis didn't change the world. But this one could. The Guardian. March 24, 2020. https://www.theguardian.com/commentisfree/2020/mar/24/coronavirus-crisis-change-world-financial-global-capitalism
    15. Dholakia, U. (2001). A motivational process model of product involvement and consumer risk perception. European Journal of Marketing, 35(11/12),1340-1360. Go to original source...
    16. Douglas, M., & Wildavsky, A. (1982). Risk and culture. Berkeley, CA: University of California Press.
    17. Gössling, S. Scott, D., & Hall, M. (2020). Pandemics, tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1-20. https://doi.org/10.1080/ 09669582.2020.1758708. Go to original source...
    18. Graburn, N. H. (1983). The anthropology of tourism. Annals of Tourism Research, 10(1), 9-33. https://doi.org/10.1016/0160-. Go to original source...
    19. Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions and organizations across nations. Beverly Hills, CA: Sage Publications.
    20. Hosseini,Z., Karimi,Z., Mohebi,S. Sharifirad, G. Rahbar, A., & Gharlipour, Z. (2017). Nutritional preventive behavior of osteoporosis in female students: Applying health belief model (HBM). International Journal of Pediatrics, 5(1), 4137-4144. doi: 10.22038/ijp.2016.7560 Go to original source...
    21. Kahn, B., & Sarin, R. (1988). Modeling ambiguity in decisions under uncertainty. Journal of Consumer Research, 15(2), 265-271. Go to original source...
    22. Kim, H. (2020). The endless battle against COVID-19. Everything has changed in South Korea. Segye Daily. May 15, 2020.
    23. Kim, M., & Qu, H. (2014). Travelers' behavioral intention toward hotel self-service kiosks usage. International Journal of Contemporary Hospitality Management, 26(2), 225-245. https://doi.org/10.1108/IJCHM-09-2012-0165. Go to original source...
    24. Kim, N. (2017). Trend Korea 2018. Miraebook Publishing.
    25. Knight's, F. (1948). Risk, uncertainty and profit. Boston, MA: Houghton-Mifflin.
    26. Lam, T. Hsu, C. H. C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management 27 (5) 589-599. Go to original source...
    27. Laroche, Z., McDougall, G. H., Bergeron, J., & Yang, Z. (2004). Exploring how intangibility affects perceived risk. Journal of Service Research, 6(4), 373-389. Go to original source...
    28. Lee, J., & Lee, C. (2020). Over the half of the adults in Korea have experienced Corona Blue. April 14, 2020. https://biz.chosun.com/site/.
    29. Lewin, K. (1951). Field theory in social science. Harper Row.
    30. Marion, Karl. (2018) Risk and Uncertainty in Travel Decision-Making: Tourist and Destination Perspective. Journal of Travel Research, 57(1), 129-146. doi: 10.1177/0047287516678337. Go to original source...
    31. Murray, K., & Schlacter, J. (1990). The impact of services versus goods on consumers' assessment of perceived risk and variability. Journal of the Academy of Marketing Science, 18(1), 51-65. Go to original source...
    32. Novelli, M., Burgess, L. G., Jones, A., & Ritchie, B. W. (2018). 'No Ebola…still doomed'-The Ebola-induced tourism crisis. Annals of Tourism Research, 70, 76-87. https://doi.org/10.1016/j.annals.2018.03.006. Go to original source...
    33. Quintal, V. A., Lee, J. A., & Soutar, G. N. (2010). Risk, uncertainty and the theory of planned behavior: A tourism exampleq. Tourism Management 31 (2010) 797-805. Go to original source...
    34. Roehl, W., & Fesenmaier, D. (1992). Risk perceptions and pleasure travel: an exploratory analysis. Journal of Travel Research, 30(4), 17-26. Go to original source...
    35. Rosenstock, I. M. (1974). Historical origins of the health belief model. Health Education Monographs, 2(4), 328-335. Go to original source...
    36. Shimp, T., & Bearden, W. (1982). Warranty and other extrinsic cue effects on consumers' risk perceptions. Journal of Consumer Research, 9(1), 38-46. Go to original source...
    37. Sonmez, S., & Graefe, A. (1998). Determining future travel behavior from past travel experience and perceptions of risk and safety. Journal of Travel Research, 37(4), 171-177. Go to original source...
    38. Stone, R., & Gronhaug, K. (1993). Perceived risk: further considerations for the marketing discipline. European Journal of Marketing, 27(3), 372-394. Go to original source...
    39. Strauss, V. (2020). 1.5 billion children around globe affected by school closure. What countries are doing to keep kids. The Washington Post 27. 3. 2020. https://www.washingtonpost.com/education/2020/03/26/nearly-14-billion-children-around-globe-are-out-school-heres-what-countries-are-doing-keep-kids-learning-during-pandemic/
    40. Sutton, S. (2004). Determinants of health-related behaviours: Theoretical and methodological issues. The Sage Handbook of Health Psychology, 94-126. https://doi.org/10.4135/9781848608153.n4. Go to original source...
    41. Sweeney, J., Soutar, G., & Johnson, L. (1999). The role of perceived risk in the quality-value relationship: a study in a retail environment. Journal of Retailing, 75(1), 77-105. Go to original source...

    This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content