DETUROPE - The Central European Journal of Regional Development and Tourism 2024, 16(1):43-74 | DOI: 10.32725/det.2024.003

Corporate Social Responsibility (CSR) in a Transitional Country Context

Maja B. Mijatov Ladičorbića, Aleksandra S. Draginb, Alberto Calahorro-Lópezc, Tamara Jovanovićd, Vladimir Stojanoviće, Judit Sulyokf, Imre Nagyg
a Faculty of Sciences: Department of Geography, Tourism and Hotel Management (University of Novi Sad)
b Faculty of Sciences: Department of Geography, Tourism and Hotel Management (University of Novi Sad) and Faculty of Social Sciences and Law: Department of Business Organization, Marketing and Sociology (University of Jaén)
c Faculty of Social Sciences and Law: Department of Business Organization, Marketing and Sociology (University of Jaén)
d Faculty of Sciences: Department of Geography, Tourism and Hotel Management (University of Novi Sad)
e Faculty of Sciences: Department of Geography, Tourism and Hotel Management (University of Novi Sad)
f Faculty of Business and Economics, Department of Tourism (University of Pannonia)
g Faculty of Sciences: Department of Geography, Tourism and Hotel Management (University of Novi Sad)

This research was done on the sample of 206 employees in hotels of Kopaonik, Serbia. The goal of the study was to establish relationships of the employees’ perception of the previously established dimensions of corporate social responsibility (CSR) (Philanthropic, Legal, Economic and Ethical) and their socio-demographic characteristics (gender, age, education, marital status, monthly income, place of the residence). CSR was measured using Carroll’s Model of Social Performances (Caroll 1979; Carroll/Shabana 2010; Caroll 2016). Results indicate that there are significant relationships between the employees’ perception of Philanthropic, Economic and Ethical dimensions of CSR and their age. Another significant relationship of the employees’ perception is identified between Philanthropic dimension and the employees’ education degree. Finally, the research results show that there are relationships between employees’ perception of Legal dimension and their monthly income. Research results provide the information necessary for better understanding of the employees with different socio-demographic background. Finally, the study shows that employees are an important resource of the organization and that implementation of CSR activities depends on them.

Keywords: corporate social responsibility, Carroll’s Model of Social Performances, socio-demographic characteristics, hotel employees, Serbia

Received: March 30, 2023; Revised: April 21, 2024; Accepted: August 22, 2024; Published: August 23, 2024  Show citation

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Mijatov Ladičorbić, M.B., Dragin, A.S., Calahorro-López, A., Jovanović, T., Stojanović, V., Sulyok, J., & Nagy, I. (2024). Corporate Social Responsibility (CSR) in a Transitional Country Context. DETUROPE - The Central European Journal of Regional Development and Tourism, 16(1), 43-74. doi: 10.32725/det.2024.003
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