DETUROPE - The Central European Journal of Regional Development and Tourism 2024, 16(2):22-35 | DOI: 10.32725/det.2024.018

Determinants of the Croatian Pre-pandemic Inbound Tourism Demand

Esmeralda Marića
a School of Economics and Business Sarajevo, Trg oslobođenja – Alija Izetbegović 1 71000 Sarajevo
Bosnia and Herzegovina

Tourism is a vital sector for the Croatian economy. During the pre-pandemic period, Croatia reported increasing numbers of tourist arrivals and experienced a significant contribution of tourism to GDP and earnings. This research aims to investigate the impact of economic and supply-side determinants on inbound tourism demand. The analysis was conducted on panel data with a five-year long-time dimension and forty-seven incoming countries included in the cross-sectional dimension. In order to investigate determinants of Croatian inbound tourism demand, this research relies on the Two-step System Generalized Methods of Moments (GMM). The results suggest that supply-side determinants and tourist arrivals from the previous year positively affect inbound tourism demand. However, none of the economic determinants proved to have a significant effect on the number of tourist arrivals. Consequently, our findings suggest that infrastructural enhancements and quality services that could lead to an increased number of repeated visits and recommendations are crucial for Croatian inbound tourism demand.

Keywords: inbound tourism, tourism demand, tourism management, services marketing

Received: December 6, 2023; Revised: September 4, 2024; Accepted: February 2, 2025; Prepublished online: February 10, 2025; Published: February 3, 2025  Show citation

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Marić, E. (2024). Determinants of the Croatian Pre-pandemic Inbound Tourism Demand. DETUROPE - The Central European Journal of Regional Development and Tourism, 16(2), 22-35. doi: 10.32725/det.2024.018
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