DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(1):54-85 | DOI: 10.32725/det.2025.003

Developing Creative Ecotourism Experiences in Nanbeng Village: A Sustainable Approach to Destination Management

Mingjing Qua
a Xi’an International University, School of Business, Department of Tourism Management, Xi’an, China

The objective of this study is to (1) assess the current state of ecotourism practices in Nanbeng Village and understand its impact on the local environment and community; (2) identify and develop innovative and sustainable ecotourism experiences that are immersive and educational while ensuring the conservation of the village's natural and cultural heritage; and (3) evaluate how these sustainable ecotourism strategies can bolster the economic development of Nanbeng Village without compromising the integrity of its natural resources. Through a qualitative research methodology, this study will employ field observations, semi-structured interviews with local residents, local government officials, private sectors, and tourists, totaling 20 people, to understand existing tourism practices and identify opportunities for innovative ecotourism experiences. This study will also consider how such experiences could enhance the economic development of the community while preserving its natural resources. This investigation is expected to contribute to the existing body of knowledge on ecotourism in border regions and provide a potential model for sustainable tourism development that can be adopted by similar communities worldwide. Additionally, it seeks to guide tourism policy and planning in Nanbeng Village, providing a blueprint for the effective management of natural resources while leveraging them for tourism purposes.

Keywords: ecotourism, creativity, sustainable tourism, destination management, Nanbeng Village

Received: February 13, 2024; Revised: April 1, 2025; Accepted: August 11, 2025; Published: August 15, 2025  Show citation

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Qu, M. (2025). Developing Creative Ecotourism Experiences in Nanbeng Village: A Sustainable Approach to Destination Management. DETUROPE - The Central European Journal of Regional Development and Tourism, 17(1), 54-85. doi: 10.32725/det.2025.003
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