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In the last decades, in the course of the deindustrialisation, a huge quantity of brownfields have been arisen all over Europe. Those problems were aggravated in Western and Eastern Europe as well by the evacuation and abandonment of hundreds of military and railway sites (which were in most cases sorely contaminated). Brownfields have negative effect on their environment, on communities, and their effective reuse is fairly difficult. Their rehabilitation could enlarge investment possibilities, ameliorate urban life quality and urban competitiveness, decrease urban sprawl. In our study we examine the reasons and conditions of brownfields' development and we design their main types to understand, how we could promote their effective reuse.

The tourism of Kanjiza is commonly based on its health and spa offer, while sport, recreation and events may be added as supplementary. Considering that in the year of 2005 tourism became one of the priorities in the Development Strategy of Kanjiza Municipality, a more intense promotion of its tourist potentials has been conducted on the tourism market.
The objective of this paper is to perceive, using the method of opinion poll, the effects of promotional activities on tourists, in order to realize what kind of image among its visitors Kanjiza has as a tourist destination. To begin a research of this kind, first of all, the term of the image of tourist destination is needs to be perceived, along with the theoretical and methodological framework of the usage of the opinion poll, as a specific instrument of the market research. It is also important to define the advantages and disadvantages of the different type of questions, which are usually a part of the opinion poll. The research of this kind belongs to the field of marketing research and it is important from the angle of reviewing the previous results and making conclusions in order to improve marketing activities to reach a better position on the market of tourism and keep it.
The structure of the respondents varies by gender and age group, while domestic tourists dominate among them. The major findings of the research are related to the data analysis obtained from the respondents, are the basic view of the image of Kanjiza as a tourist destination, and recommendation were given about further marketing activities. The seeking answers are about the questions of ideas associatiated with Kanjiza, sources of information, purposes of visiting, rating of the elements of the promotional activities which have impact on the quality of the whole tourist destination, the accuracy and truthfulness of promotional activities and suggestions for the improvement of the promotional activities.
The "Spa of Kanjiza" is most frequently associated with Kanjiza and the most common purpose of visiting this town, although other amenities are also related to Kanjiza as a tourist destination. One of the results of this research which indicates that informing about Kanjiza via the Internet is significant, emphasizes that the subjects of the local tourism industry (the Special Hospital for Medical Rehabilitation "Banja Kanjiza", private hotels and private accommodation owners, the local tourist organization, even the local government) need to approach the development of the so-called e-marketing seriously, which includes advertising, interaction with potential tourists and distribution of the products via the Internet.
The quality of the tourist products and the whole tourist destination is one of the conditions of the long-term success on the tourism market, where instead of low prices, value for money has become the main request of the subjects of the travel demand. The image of the tourist destination is being formed not only during the stay, but also upon the information obtained in the tourists' hometown and the memories about the destination after their holiday. Particular elements of the promotion could be directly related to the quality of the tourist destination and rated, using scales, by which the visitors can express thei

My paper presents the rehabilitation ambitions of the city management and the population of Veszprém to get into focus the earlier attractive parts of the city. Veszprém has been liked by the visitors, because of its special conditions: for example it is situated near by the Lake Balaton. The city managers transformed Veszprém several times for expectations of political claims in its long historical past. Some parts of the cityscape we can only develop, the other parts which neglected and started decay must be reconstructing and rehabilitating for that aim to protect and save them for the generation of the future.

Purpose - The purpose of this article is to addresses the challenges of creating a coherent country branding strategy for Poland, a large emerging market in Central Europe that has emerged two decades ago from communist rule, and now is actively competing in the world market. The article offers a historical perspective of country branding in the region and it describes the efforts used in creating a Polish country brand. It also discusses the challenges encountered in creating a positive Polish country image and it concludes with recommendations to marketing academics and managers regarding strategies that can be used to create a unified, coherent brand in the emerging market of Poland.
Design/methodology/approach - This conceptual paper evaluates strategies for developing country image for Poland, and offers suggestions for creating a unified country brand. It examines strategies for country-brand building in Poland and in Central and Eastern European countries and offers insights into possibilities for brand development given internal and external market specifics.
Findings - The study found that Polish government bodies, industry groups, and businesses have adopted aggressive programs to develop a positive country image, and to create a country brand. However, the strategies used do not appear to be coordinated, resulting in a substantial duplication of efforts and failing to create a coherent country-branding strategy.
Originality/value - This paper offers a balanced perspective on country-brand development efforts in Poland, and it uses insights from successful branding strategies of countries with emerging markets to identify a coherent strategy for Polish country-brand building.

The paper aims to find different ways of how to consider a potential benefit of transport to the development of rural areas or tourist destinations. The role of transport is quite often underestimated when creating a development strategy in the target area. Numerous papers and discussions show that transport play certain economic and also social role in human existence. Benefits could be found from the point of view of both transport infrastructure and services of public transport.