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The objective of the study is to introduce the potentials of local economic development in one of the least favoured micro regions, Tamási. The paper examines operating and planned activities at settlements of the micro region. The authors introduce local economic development activities that support tourism. The economic development planning in Tamási micro region has typically two directions. One of them is the utilisation of thermal water and the use of further potentials of the thermal bath (Ability), such as to achieve tourism destination function in Hungary. Secondly, the local government aims to sell its fruits and vegetables produced in the frame of public employment programme for local market and institutions. The supply of local population has got in focus because of current external opportunities (or force?) in the settlements being traditionally agricultural area. The objective is to join the local tourism attractions and destinations with other existing local developments, which is hold back by the owners of developments. The authors - by keeping in mind local conditions and endogenous resources - define recommendations for settlements to be able to create a well-organised framework of local economic development.

The authors of this study examined the destination image of Lake Balaton which region is one of the top tourist destinations in Hungary. The empirical research was designed to obtain answers to two questions: whether the image of the region well recognizable and the much-discussed "Balaton-brand" could be formed? Research results indicate the different views about the region's image of the various stakeholders, the lack of effective communication between tourism operators and those professionals are not sufficiently aware of tourists' views.
The touristic region of Balaton has had an important role in the tourism of Hungary and the tourism supply of the region has undergone a huge transformation in the past period. In spite of these positive changes the main characteristic of the Balaton is still the shortness of its high season which is characterized by bathing in the lake. To enhance competitiveness, apart from broadening complex services it is necessary to introduce a clear Balaton brand and image on both internal and international markets.

We carried out this research focussing on the importance and local role of entrepreneurs in order to find out how "Balaton identity" can be developed and enhanced and which factors influence its existence. We are also interested in the way the political marketing for regionalisation can help the local inhabitants achieve higher living standards and form a bond with the region through small enterprises. The stronger and finer the bond is, the more active the local communities in the examined region are and they perform better in environmental, economic and social tasks. The potentials in "Balaton identity" may play an important role in future regional development.
Health literacy, which promotes the cooperation between health care employees and the people, has become a new, important concept for the European Commission. If health literacy is integrated into the European Union Health Strategy that emphasises the increasing role of citizens, the efficiency of the health care system may improve and the burdens may decrease.
The results are determined by the quality and the direct/indirect impacts of the working environment that affect our health condition in several ways. Consequently, one of the most important scenes for health promotion and health protection is the workplace. Workplace health promotion is clearly a profitable activity, since the employer, the employee and the social system all have interest in the benefits. Healthy, qualified and motivated workers increase the innovative potential and the productivity of the enterprise. Correct workplace health promotion also improves the company's image among the clients and on the labour market.

Tourism destination management (TDM) is a popular catchword of current tourism research. A research, co-financed by the European Union through the Hungary-Croatia IPA Cross-border Co-operation Programme, within the project 'Health &Rural Tourism DM Model' (project no.: HUHR/1101/2.1.3/0006), was carried out in 2013 to analyse the specialities of TDM in health tourism destinations, the physical and human resources of such destinations, aspects of sustainability and competitiveness, the main factors of success. Primary data were collected by surveys and interviews carried out in six spa towns of Western Hungary. The main findings indicated, that the major natural natural endowment is medicinal water in the research area, tourism infrastructure and superstructure are sufficient, although the range of services, and marketing of health tourism services should be improved. Destination management organisations perform least efficiently in attracting investors. The attitudes of stakeholders of the tourism sector towards the idea of TDM differ, while in less successful destinations they are more inclined to cooperate this way, they are rather reluctant to do so in successful destinations. Assessing the traits of tourism service providers, the natural assets, the local community and the targeted tourist segments a general model of health tourism destinations is outlined by the four componenets of the well-known VICE model.

The social and solidarity economy (SSE) is an emerging sector of the European economies. It's importance is demonstrated by millions of employees and significant share of GDP. In recognition of its perceptivity, ministries dedicated to SSE have been established in many countries. However, there is a lively debate about on the definition of SSE itself. Opinions on the role of employment, the relations to governments and attitudes to competitiveness differ from each other. In the first part of my paper a clarification of the conceptual issues will be summarized. After that we may follow our investigations on SSE in two directions. First, we will see the special appearance of the SSE in rural areas and then the situation in Hungary will be presented. As an intersection of this two lines, SSE initiatives in the Hungarian rural areas will be discussed. We can speak about the role of the social land programs, the cooperatives, the LEADER groups and the "START" public work in building SSE in the Hungarian rural space.

The objective of the present research was to identify the role of health tourism in the competitiveness of three Hungarian counties (Baranya, Somogy and Zala) of the Croatian-Hungarian border area. The key factors of success and criteria for sustainability were to be found in order to help the local decision-makers in their attempts to create a strategy for the development of health tourism. As a part of a large research project the current paper describes the results of a qualitative survey of 21 interviews with mayors, spa managers, and hotel managers, to represent general tourism supply to identify the impacts of health tourism developments on the settlement, the economic and social effects on the local population.
The selection of interviewees was done to ensure, that successful, average, and not really successful spa towns were represented among the locations. Among the possible locations in counties Zala, Somogy and Baranya the interviews were finally conducted in Hévíz, Zalaszentgrót, Nagyatád, Marcali, Harkány and Szigetvár, and, to include a location where planned spa development was not implemented, in the village Somogysámson. Besides, the president of the Hungarian Baths' Association was interviewed, who used to be the director of the Szent András Rheumatic Hospital in Hévíz for a long time. Due to some of the interviewees' non-availability two additional locations, Letenye and Kehidakustány, were also included to complete the list of interviews. An interview was conducted with the mayor of Somogysámson about an unimplemented spa development plan.
The main findings of the research underlined that the number of domestic tourists, and within this wellness tourists, is very low compared to the opportunities. For this reason the further development of domestic tourism is of crucial importance. The reasons for that are partly the prevailing habits, the lack of tourism culture, the lack of recreation culture, and financial difficulties.
The successful, progressive spas are those that have continued their development activities relying on their natural endowments, and responding with their innovations to the current expectations of the market and the environment. They have improved their medical treatments, introduced new machinery and technology, built new sight and fun components in the spa. Financial efficiency was achieved by those who were able to attract a sustainable number of visitors. According to the international literature an attraction with a visitor-centre like establishment (a museum, a fun park, a spa, etc.) will be very profitable after it reached 1 million visitors a year in terms of services sold.
A small spa may be financially viable, if the capacities are well designed and the construction responds to the services demanded, as the example of Nagyatád shows.
An adequate spa town image would definitely be needed for the further development of spas. Balatonfüred and Héviz are the only spas that have started to establish a real spa image in Hungary.
The other important component should be the complete documentation for the patients and the treatments in spas and spa hotels, and the same is valid for wellness and fitness. The client should be informed about the impacts of the treatment on the patient's condition.
The spas that are

In Hungary health consciousness relates to people's will and their financial and social circumstances. At present the health care system offers consumers the opportunity for recovery and prevention both in private and public health facilities. Due to financing problems there is a great difference between the two types; health care professionals do their best to overcome difficulties, but in many cases mere expertise is not enough. Long waiting times and services unsubsidised by health funds try the patience of both the taxpayers and the medical personnel. Stress, the accelerated lifestyle and the economic situation can equally be blamed for the development of endemic diseases. However, it is more important to find out what the people behind the numbers want; what they do to maintain their health or to get better regardless of/depending on their financial conditions and what patients and doctors expect from the health care system. We have carried out a residents' survey on health consciousness in Nagykanizsa and analysed the demand and supply relations in order to demonstrate how much satisfied the consumers and health workers are with the health care system. The research included 500 local residents and 21 health service employees. The sample represents the respondents by age and sex. The questions covered the area of health maintenance, health service, eating habits and the efficiency of information.

The tourism of Kanjiza is commonly based on its health and spa offer, while sport, recreation and events may be added as supplementary. Considering that in the year of 2005 tourism became one of the priorities in the Development Strategy of Kanjiza Municipality, a more intense promotion of its tourist potentials has been conducted on the tourism market.
The objective of this paper is to perceive, using the method of opinion poll, the effects of promotional activities on tourists, in order to realize what kind of image among its visitors Kanjiza has as a tourist destination. To begin a research of this kind, first of all, the term of the image of tourist destination is needs to be perceived, along with the theoretical and methodological framework of the usage of the opinion poll, as a specific instrument of the market research. It is also important to define the advantages and disadvantages of the different type of questions, which are usually a part of the opinion poll. The research of this kind belongs to the field of marketing research and it is important from the angle of reviewing the previous results and making conclusions in order to improve marketing activities to reach a better position on the market of tourism and keep it.
The structure of the respondents varies by gender and age group, while domestic tourists dominate among them. The major findings of the research are related to the data analysis obtained from the respondents, are the basic view of the image of Kanjiza as a tourist destination, and recommendation were given about further marketing activities. The seeking answers are about the questions of ideas associatiated with Kanjiza, sources of information, purposes of visiting, rating of the elements of the promotional activities which have impact on the quality of the whole tourist destination, the accuracy and truthfulness of promotional activities and suggestions for the improvement of the promotional activities.
The "Spa of Kanjiza" is most frequently associated with Kanjiza and the most common purpose of visiting this town, although other amenities are also related to Kanjiza as a tourist destination. One of the results of this research which indicates that informing about Kanjiza via the Internet is significant, emphasizes that the subjects of the local tourism industry (the Special Hospital for Medical Rehabilitation "Banja Kanjiza", private hotels and private accommodation owners, the local tourist organization, even the local government) need to approach the development of the so-called e-marketing seriously, which includes advertising, interaction with potential tourists and distribution of the products via the Internet.
The quality of the tourist products and the whole tourist destination is one of the conditions of the long-term success on the tourism market, where instead of low prices, value for money has become the main request of the subjects of the travel demand. The image of the tourist destination is being formed not only during the stay, but also upon the information obtained in the tourists' hometown and the memories about the destination after their holiday. Particular elements of the promotion could be directly related to the quality of the tourist destination and rated, using scales, by which the visitors can express thei

The study summarizes the different definitions of migration, their explanations, and it surveys numerous theories concerning the topic. As some theories state, migration is more characteristic for young generations, since their psychical burdens are fewer in number, and the expected added value is higher. In our research we projected these theories on graduate students at J Selye University and examined their validity. We carried out a questionnaire survey to see how graduate students imagine their future, what opportunities they see on the labor market and to what extent they are willing to work abroad. We also examined which countries they would prefer to go to and for how long they were planning to stay abroad. Differences in migration intentions according to sex, qualification and place of residence were also pointed out and explained.
In the framework of our research we presumed the following about graduate students at the two biggest faculties of J Selye University:
* The majority of graduate students would like to work abroad at some point in the future.
* The neighbouring countries and English speaking countries would be popular destinations to find employment, the latter ones being popular for the reason of learning the language.
* Graduate students intend to have a long-term stay abroad, with the majority planning to stay abroad for more than five years.
* Graduate students would like to get a job in their own field in order to gain experience.
* Respondents would claim that there are few opportunities to succeed on the labour market at the place of their residence.

My paper presents the rehabilitation ambitions of the city management and the population of Veszprém to get into focus the earlier attractive parts of the city. Veszprém has been liked by the visitors, because of its special conditions: for example it is situated near by the Lake Balaton. The city managers transformed Veszprém several times for expectations of political claims in its long historical past. Some parts of the cityscape we can only develop, the other parts which neglected and started decay must be reconstructing and rehabilitating for that aim to protect and save them for the generation of the future.

The aim of the research is to reveal the characteristics of one of Hungary's most important touristic destination, the Lake Balaton Resort Area, with special respect to what sort of influence on local businesses foreign-owned commercial supermarket chains have. The research involves mapping transformed businesses, as well as searching for the answer to how the tendency of the periods of high season and the changing of the visitors' segments affect catering industry. In addition to this, the study draws a comparison between the motivation of setting up businesses and the year of their launch.
In the Lake Balaton Resort Area, which serves as the locality of the particular research, it can be observed that the importance of the service industry is on the increase, which ensures the possibility of an alternative source of income to the local inhabitants. In the first place, it directly affects the labour force, driven out of the primary sector jobs, who are on the verge of having the service industry as the only chance to get a job. The study is aimed at commercial concentration and the changing of the catering industry, besides the breakdown of the region's businesses into separate branches. The main question of the examination is whether the economic priority of tourism may be sufficient enough in the future to kick-start the development of this specific rural region, or further diversification of branches should be required in the interest of development.
While mapping the characteristics of the layers of micro, small and medium-sized enterprises, we have been looking for the answer to how economic-sociological processes that are present in the Lake Balaton Resort Area influence their successfulness.
The development of tourist destinations, the improvement of living standards and the enhancement of the Balaton identity can be supported by the self-employment and creating jobs. To achieve that, it is inevitable for the local inhabitants to pool their interests and co-operate.