DETUROPE - The Central European Journal of Regional Development and Tourism 2016, 8(1):78-91 | DOI: 10.32725/det.2016.006

Traditional folk event with national importance: The impact of visitors' age

Roman Švec, Petra Solarová
The Institute of Technology and Business, Department of Tourism and Marketing, Okružní 10, 370 01 České Budějovice, Czech Republic

Keywords: Cultural tourism, music festival, age categories of visitors, Czech Republic

In the context of the cultural tourism, this paper focuses on the traditional folk event with national importance that is held in the Czech Republic and its name is Porta. The aim is to assess characteristic traits and satisfaction of two age categories of Porta's visitors. Through the realised research among visitors, the importance of segmentation was proved. Hence, it is crucial to focus on getting to know the visitors and their motivation. In addition to that, cultural events are also important for local government. According to the officials of local government, where this event is held, such events are able to attract visitors to the particular locality. However, they have only limited opportunities how to support these events (especially from the financial viewpoint).

Published: March 31, 2016  Show citation

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Švec, R., & Solarová, P. (2016). Traditional folk event with national importance: The impact of visitors' age. DETUROPE - The Central European Journal of Regional Development and Tourism, 8(1), 78-91. doi: 10.32725/det.2016.006
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