DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):4-16 | DOI: 10.32725/det.2018.010 
Brand romance is considered as a very important construct in marketing especially in brand area leading to the occurrence of some behaviors in consumers. However, a few types of research have been conducted on the importance of brand romance in hoteling. The present research aims to identify and test the effect of brand romance on four kinds of customer loyalty including cognitive loyalty, affective loyalty, conative loyalty and behavioral loyalty. The semi-structured interview was used to identify the measuring tool of brand romance. Then, customer loyalty questionnaire was added and distributed in the statistical society of the study. Data were tested...
DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):17-37 | DOI: 10.32725/det.2018.011
The aim of the paper is to measure regional development and construct an index for the Visegrad Group countries at NUTS 2 level. This index, called the Regional Development Index - the RDI - is created as an extension of the Human Development Index in order to obtain a better composed index at regional level. Twelve socio-economic indicators are selected for this purpose: three economic indicators, three educational indicators, three health variables and three indicators of the standard of living which create four dimensions. These variables are tested for their reliability through the pairwise correlation and the min-max method is used for the construction...
DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):38-53 | DOI: 10.32725/det.2018.012
The paper analyses the collisions of animals with means of transport in road traffic in the entire territory of the Czech Republic in connection with tourism. The collisions were evaluated for the period from 2007 to 2016 under the different conditions in which they occurred, for example, season, time of day, weather conditions, visibility and the like. The development of the number of accidents in individual periods and the scope of damage in relation to the collisions are analysed in such a manner as to allow for comparison of any financial resources spent on prevention with damage that has already occurred.The result is that highest number of...
DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):54-74 | DOI: 10.32725/det.2018.013
My research focuses on the settlement aspects of nonbusiness marketing. It highlights a problem, which today many domestic and rural communities are struggling with: the out-migration of young people. This long-lasting problem in the rural environment has continued in the 2010s and affects not only villages, small towns but mid-sized cities, as well. Many research results indicate that retention of a young workforce is a generic problem in Hungary today, almost in every settlement.In this paper I highlight the different approaches of identity and also the values that are important to the high school students, as the members of generation Z. I also...
DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):75-90 | DOI: 10.32725/det.2018.014
The intent of this paper is to add to the current knowledge in the field of TIA modelling by presenting a case study of cohesion policy (CP) in Czechia, 2007-2013. The empirical results are mixed. While the territorial impact of CP interventions concerning the NSRF objective of a 'Competitive Czech Economy' is higher in main metropolitan regions, CP interventions concerning the NSRF objectives of an 'Open, Flexible and Cohesive Society' and of an 'Attractive Environment' have higher impacts in regions with more desire for CP interventions. Consequently, territorial impacts of the three NSRF objectives are contrary to one another, and the observed pattern...
DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):91-111 | DOI: 10.32725/det.2018.015
Health is our most important value and resource - its preservation and development are crucial in terms of our quality of life and work. Health status is mainly influenced by lifestyle, health consciousness and the healthcare system, the accessibility and quality of health-related services. Rich literature discusses the relationship between housing conditions and health status as well. The disadvantaged socio-economic situation causes deteriorated living environments and, hence, the decline in health. Through the case of the Hungarian village of Bag and the Roma settlement located there, I would like to highlight the connection between housing conditions...
DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):112-123 | DOI: 10.32725/det.2018.016
Regardless of their type and structure, natural resources represent the basis for industrial and economic development of every country. The aim of this study is to determine and display the natural potential in the territory of the City of Subotica (Vojvodina Province in Northern Serbia), on the basis of four protected natural areas. These areas are: Palić Nature Park, Ludaąko jezero Special Nature Reserve, Selevenjske pustare Special Nature Reserve and Subotička peąčara Protected Landscape of Exceptional Distinction. All listed areas represent the main aspects for ecotourism development in this part of the country, so one of the aims of the research...
DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):124-146 | DOI: 10.32725/det.2018.017
The present analysis was carried out at one of the most important medical tourism service providers, the Hévíz Spa and St. Andrew Hospital for Rheumatic Diseases. The institution provides spa services in two locations: in the medicinal lake of Hévíz and in the 7 pools of the pool spa. The present research carried out a single cross-sectional survey of the service quality and consumer satisfaction both in the lake and in the pool bath. Altogether 300 consumers were surveyed between 27 February and 31 March 2017. The questionnaire included the double list of questions of the SERVQUAL method, about performance and importance of various factors.The...
DETUROPE - The Central European Journal of Regional Development and Tourism 2018, 10(2):147-168 | DOI: 10.32725/det.2018.018
The aim of the article is to consider, on the basis of indicators of effectiveness of production factors, the development of particular member states of the EU in the period 1996-2015 and relations between them in connection with the real business cycle in the EU and different starting positions (groups according to GVA per worker). The hypothesis that the development of labour productivity in the established groups of countries and at the intervals of the real economic cycle differs statistically significantly was verified based on the ANOVA test. The analysis illustrated different development and reaction of indicators of productivity in the monitored...