DETUROPE - The Central European Journal of Regional Development and Tourism 2019, 11(1):117-126 | DOI: 10.32725/det.2019.007

Hotel Reservation in a Hungarian - Located in Hévíz - Thermal and Spa Hotel

Judit Poóra, Éva Tóthb, Dávid Besenyeic
a Department of Economic Methodology, Georgikon Faculty, University of Pannonia, Deák F. Str. 16., 8360 Keszthely, Hungary
b Department of Economic and Social Sciences and Rural Development, Georgikon Faculty, University of Pannonia, Deák F. Str. 16., 8360 Keszthely, Hungary
c Economist in Tourism and Catering

Keywords: tourism distribution, internet, hotel room booking, consumer behavior

E-world is characterized by the preference for electronic options, which provides more efficient, faster and more convenient solutions than the traditional way. The emergence of the Internet restructured and made dynamic the tourism sales chain, creating the concept of e-tourism. Online tourism services have made a significant contribution to the growing popularity of individually organized trips by providing convenient and quick information, comparison and transaction opportunities.
At present, the former traditional and new, modern booking options live side by side. Based on hotel booking statistics, in our study we examine the characteristics of direct and indirect, as well as offline and modern online booking.
The proportion of direct (45.6%) and indirect (54.4%) bookings was balanced in the hotel, while 71.2% of reservations were connected to offline channels. It is likely, however, that online interfaces play an important role in searching and getting information - the literature also proves this.

Published: March 31, 2019  Show citation

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Poór, J., Tóth, É., & Besenyei, D. (2019). Hotel Reservation in a Hungarian - Located in Hévíz - Thermal and Spa Hotel. DETUROPE - The Central European Journal of Regional Development and Tourism, 11(1), 117-126. doi: 10.32725/det.2019.007
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