DETUROPE - The Central European Journal of Regional Development and Tourism 2019, 11(2):4-21 | DOI: 10.32725/det.2019.012

Evaluation of Service Quality Based on Rural Households' Visitors - Serbian Case Study

Tamara Gajiæa, Aleksandra Vujkoa,b,*, Tatiana N. Tretiakovaa, Marko D. Petroviæa,c, Milan Radovanoviæa,c, Darko Vukoviæc,d
a Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Avenue, Chelyabinsk 454080, Russia
b Novi Sad Business School, Vladimira Periæa Valtera 4, 21000 Novi Sad, Serbia
c Geographical Institute "Jovan Cvijiæ" SASA, Djure Jak¹iæa 9, 11000 Belgrade, Serbia
d National Research University Higher School of Economics, St. Petersburg School of Economics and Management, Department for Finance, Kantemirovskaya St. 3A, Office 331, 194100 Saint Petersburg, Russia

Keywords: evaluation, rural tourism, quality, Serbia

The unfavorable economic and political situation that has lasted since the end of the 20th century has implications for tourism and economic development of Serbia. In today's conditions of the extremely complex economic situation, the quality of business operations is seen as a significant long-term factor of stabilization in the market and providing a firm position among its competitors. Rural tourism in Serbia should contribute to the preservation of the rural environment, demographic condition, and cultural heritage, but also to the economic placing of Serbia in a better market position in the region. The aim of this study is to focusing on perception of importance and quality of services in rural tourism households and based on the analyzed data it attempts to confirm certain assumptions relating to the quality of provided services. The authors conducted their research survey on 164 respondents in 15 municipalities in Serbian countryside.

Published: July 31, 2019  Show citation

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Gajiæ, T., Vujko, A., Tretiakova, T.N., Petroviæ, M.D., Radovanoviæ, M., & Vukoviæ, D. (2019). Evaluation of Service Quality Based on Rural Households' Visitors - Serbian Case Study. DETUROPE - The Central European Journal of Regional Development and Tourism, 11(2), 4-21. doi: 10.32725/det.2019.012
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