DETUROPE - The Central European Journal of Regional Development and Tourism 2019, 11(3):9-28 | DOI: 10.32725/det.2019.024

New Retail Models in Online and Offline Space

Tamás T. Sikosa, Tamás Kozákb, András Kovácsb
a National University of Public Service, 1083 Budapest, Ludovika square 2
b Budapest Business School, 1054 Budapest, Alkotmány street 9-11

Keywords: space, strategy, retail, smart retailing

Our paper focuses on spatial and strategic questions in the field of retailing; thus, we approach the novel trends of retail trade from two directions: regional science approach and retail management\marketing consideration will be applied.
In the first part of the paper space-related retail problems will be introduced. The "retail landscape" has dramatically changed in the last 2-3 decades. Here we will focus on new spaces and omnichannel marketing models. In this part the interrelations between spaces and retailing will be put in the focus.
In the second part, built on the key findings of the previous chapter, we give an overview on space and disruptive technology influenced business models: we point out, how "spatial revolution" lead to changes in distribution, customer behavior, site optimization, and finally cause transformations in strategies of retailers.
In the third part - after giving an overview on new spatial trends and models - we focus on new distributional and robot technology-related spatial questions in retail trade, that we call here "smart retailing".
In the paper more important characteristics and changes of the "retail-space problem set" are highlighted and discussed. The article may contribute to a deeper understanding of spatial business and technology influenced strategies in the field of retail trade.

Published: October 31, 2019  Show citation

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Sikos, T.T., Kozák, T., & Kovács, A. (2019). New Retail Models in Online and Offline Space. DETUROPE - The Central European Journal of Regional Development and Tourism, 11(3), 9-28. doi: 10.32725/det.2019.024
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