DETUROPE - The Central European Journal of Regional Development and Tourism 2022, 14(3):129-143 | DOI: 10.32725/det.2022.025

Assessing self-driving vehicle awareness in Hungarian rejecting groups

Brigitta Gábor
University of Szeged, Doctoral School in Economics, 6722 Szeged, Kálvária sgt. 1

Autonomous vehicles can be seen as a radical innovation that develop innovative aspects in the mobility system, which can affect every part of our lives. Numerous studies have examined the attitudes of consumers toward autonomous vehicles with different models. It is striking that several models used questionnaires, and the empirical investigation of the social aspects of the issue of self-driving cars is complicated by the fact that people have little or no direct experience in Hungary. Research has demonstrated that there are certain groups that are more critical of technology. The aim of the research is to examine the attitudes of Hungarian people towards autonomous vehicles with a special focus and methodology: focusing on „rejection groups”, we perform a series of analyses. The results obtained draw attention to the impact of social processes on innovation. The study contributes to a deeper understanding of the Hungarian population's attitude toward autonomous vehicles and our goal is to enrich further research with our results.

Keywords: autonomous vehicles, rejection groups, consumer perception

Published: December 31, 2022  Show citation

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Gábor, B. (2022). Assessing self-driving vehicle awareness in Hungarian rejecting groups. DETUROPE - The Central European Journal of Regional Development and Tourism, 14(3), 129-143. doi: 10.32725/det.2022.025
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