DETUROPE - The Central European Journal of Regional Development and Tourism 2023, 15(1):66-94 | DOI: 10.32725/det.2023.004

Understanding the use of Local Food Through the Extended Theory of Planned Behaviour

Mustafa Ülkera, Kurtuluş Karamustafab
a Faculty of Tourism, Erciyes University, Kayseri, Turkey
b Faculty of Tourism, Erciyes University, Kayseri, Turkey and Rector’s Office, Kayseri University, Kayseri, Turkey

This study aims to explore chefs’ intention to use local food and to understand the factors that affect their intentions within the framework of Extended Theory of Planned Behavior (ETPB). In this study, in addition to attitudes, subjective norms and perceived behavioural control which are the antecedents of behavioural intention, the connectedness variable was incorporated. Data were collected from the chefs working in accommodation industry (N=376). In terms of multiple-regression analysis positive attitudes towards local food, negative attitudes towards local food, subjective norms and perception of connectedness factors were identified as the key factors that influence use of local food intention, while the correlation between perceived behavioural control and behavioural intentions was not found to be significant. By extending the TPB, this study provides insights to develop appropriate strategies for the industry and offer practical suggestions to other stakeholders for using local food as a marketing tool.

Keywords: Local Food, Theory of Planned Behaviour, Chefs

Received: July 15, 2022; Revised: July 21, 2023; Accepted: October 27, 2023; Published: October 28, 2023  Show citation

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Ülker, M., & Karamustafa, K. (2023). Understanding the use of Local Food Through the Extended Theory of Planned Behaviour. DETUROPE - The Central European Journal of Regional Development and Tourism, 15(1), 66-94. doi: 10.32725/det.2023.004
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