DETUROPE - The Central European Journal of Regional Development and Tourism 2023, 15(1):141-157 | DOI: 10.32725/det.2023.007

Characteristics of the Hungarian Market for Coastal Boat Trips in Greece

Éva Fenyvesi, Daniella Krekó, Ilona Kovács Székely, Réka Polákweldon
Budapest Business School, Faculty of Commerce, Hospitality and Tourism, Hungary, Budapest, Alkotmány Street 9-11

Research on Hungarian tourists is available for hotel cruises, but not for other forms of nautical tourism. Our aim is therefore to explore the characteristics of the demand and supply of Hungarian excursion boating tourism in Greece. The characteristics of the demand side were measured with the help of a questionnaire, while the supply side was investigated by content analysis of the websites of Hungarian travel agencies. Interviews with professionals helped to identify further important links with both the demand and supply sides. The exploration of the characteristics of the Hungarian participants in coastal boat trips was carried out by hypothesis testing, which was tested with a two-sample z-test, a test of correlation, a Spearman's correlation test and a Wilcoxon signed rank test using IBM SPSS Statistics 28. For content analysis, we used NVivo12 Plus content analysis software. Our main findings show that Hungarian consumers are price sensitive, they prefer lower than the average product prices. Higher proportion of women in case of excursion boating, but other demographic characteristics do not influence the purchase of the product. Most people take part with their families or partners. The main motivation for taking part in a one-day shipping is to see the natural and cultural values of Greece and the experience of the cruise itself. The products offered by Hungarian travel agencies meet the needs of Hungarian consumers.

Keywords: excursion boating tourism, Greece, Hungarian tourists, travel agencies

Received: June 1, 2023; Revised: September 26, 2023; Accepted: October 27, 2023; Published: October 28, 2023  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Fenyvesi, É., Krekó, D., Székely, I.K., & Polákweldon, R. (2023). Characteristics of the Hungarian Market for Coastal Boat Trips in Greece. DETUROPE - The Central European Journal of Regional Development and Tourism, 15(1), 141-157. doi: 10.32725/det.2023.007
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. Akova, O., Sariisik, M., & Turkay, O. (2011). How to manage yacht tourism in Turkey: A swot analysis and related strategies. Procedia - Social and. Behavioral Sciences, 24, 1014-1025. https://doi.org/10.1016/j.sbspro.2011.09.041 Go to original source...
    2. Asero, V., & Skonieczny, S. (2018). Cruise Tourism and Sustainability in the Mediterranean. Destination Venice. InTech. https://doi.org/10.5772/intechopen.71459 Go to original source...
    3. Ariza-Montes, A., Han, H., Lück, M., & Radic, A. (2020). Fear and Trembling of Cruise Ship Employees: Psychological Effects of the COVID-19 Pandemic. International Journal of Environmental Research and Public Health, 17(18), 6741. https://doi.org/10.3390/ijerph17186741 Go to original source...
    4. Banousis, D., Bourtzis, T., & Kyriazi, Z. (2016). Social Economy as a key factor for enhancing Blue Growth in Greece.: A conceptual perspective. AIMS Environmental Science, 3(4), 815-826. https://doi.org/10.3934/environsci.2016.4.815 Go to original source...
    5. Brida, J. G., & Zapata, S. (2009). Cruise tourism: economic, socio-cultural and environmental impacts. International Journal of Leisure and Tourism Marketing, 1(3), 205-226. https://doi.org/10.1504/IJLTM.2010.029585 Go to original source...
    6. Burchacz, M., Kalinowski, M., Koba, R., Kowalczyk, U., Piotrowicz, J., & Sta¶kiewicz, A. (eds.) (2017). Common standards in the measurement of economic effects by cruise tourism. [online] https://projects.interreg- baltic.eu/fileadmin/user_upload/Library/Outputs/Green_Cruise_Port_Common_Stan dards_in_the_measurement_of_economic_effects_by_cruise_tourism_Vin.pdf (retrieved on 15.11.2022)
    7. CLIA (2021). State of the Cruise Industry Outlook. [online] https://cruising.org/-/media/research-updates/research/2021-state-of-the-cruise-industry_optimized.ashx. (retrieved on 10.12.2022)
    8. CLIA (2022). State of The Cruise Industry Outlook. [online] https://cruising.org/-/media/clia-media/research/2022/clia-state-of-the-cruise-industry-2022_updated.ashx (retrieved on 17.11.2022)
    9. Connell, J., & Taulealo, T. (2021). Island Tourism and COVID-19 in Vanuatu and Samoa: An Unfolding Crisis. Small States & Territories, 4(1), 105-124.
    10. Csapó, J., & Darabos, F. (2011). Vízi közlekedés. In: Veres, L., (Ed.), Turizmus és közlekedés. (pp. 103-125). Pécsi Tudományegyetem. [online] https://oszkdk.oszk.hu/storage/00/01/26/41/dd/1/Turizmus s_k zleked s.pdf (retrieved on 17.01.2023)
    11. Diakomihalis, M. N., & Lagos, D. G. (2011). An empirical approach to coastal leisure shipping in Greece and an assessment of its economic contribution. Tourism Economics, 17(2), 437-456. https://doi.org/10.5367/te.2011.0038 Go to original source...
    12. Diakomihalis, M. N. (2007). Greek Maritime Tourism: Evolution, Structures and Prospects. Research in Transportation Economics, 21(1), 419-455. https://doi.org/10.1016/S0739-8859(07)21013-3 Go to original source...
    13. Dimou, I., & Vandorou, V. (2018). Jacht tourism in Greece: Current issues and prospects for development. In: Alexandris, K., Christou, E., & Fotiadis, A., (Eds.) TOURMAN 2018 Conference Proceedings. (pp. 366-373). Thessaloniki: Alexander Technological Institute of Thessaloniki.
    14. Ehtiyar, V. R. (2016). The Rising Trend of Tourism: Cruise Tourism. In: Avcikurt, C., Dinu, M. S., Hacioglu, N., Efe, R., Soykan, A., & Tetik, N. (Eds.) Global Issues and Trends in Tourism. (pp. 235-247). Sofia: St. Kliment Ohridski University Press.
    15. Feng, Z. H., Luo, H. J., Qin, Z., Song, H. L., Wang, H., Wang X. Y., Xu, J. W., & Ye, L. (2020). Deep thought of COVID-19 based on Diamond Princess's quarantine and home quarantine. European Review for Medical and Pharmacological Sciences, 24(7), 4027-4029. https://doi.org/10.26355/eurrev_202004_20872 Go to original source...
    16. Galanos, G., & Yfantis, A. (2013). The competitiveness of cruise tourism: The case of Greece. [online] https://mpra.ub.uni- muenchen.de/110734/1/MPRA_paper_110734.pdf (retrieved on 20.11.2022)
    17. Gračan, D., Haahti, A., Kizielewicz, J., & Luković, T. (2017). The segmentation of the demand for ferry travel - a case study of Stena Line. Economic Research-Ekonomska Istraľivanja, 30(1), 1003-1020. https://doi.org/10.1080/1331677X.2017.1314789 Go to original source...
    18. Guaraldo, E. (2021). Resisting the Tourist Gaze. Art Activism Against Cruise Ship Extractivism in the Venice Lagoon. Lagoonscapes, The Venice Journal of Environmental Humanities, 1(1), 101-124. http://doi.org/10.30687/LGSP//2021/01/008 Go to original source...
    19. Gyuricza, L. (2009). A turizmus nemzetközi földrajza. Budapest-Pécs: Dialóg Campus Hung, K., & Petrick, J. F., 2011. Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale. Tourism Management, 32(2), 386-393. https://doi.org/10.1016/j.tourman.2010.03.008 Go to original source...
    20. Ilchuk, K., & Marques, J. & Pereira, E., 2019. Yacht Cruisers Profile And Nautical Tourism Development. In: Bielons, G. & Bodet, G. & Breitbarth, T. & Burilo Naranjo P. & Fernandez Luna Á. (Eds.), Conecting sport practice and science. Sevilla: European Association for Sport Management. (pp. 128-130). [online] https://fis.dshs-koeln.de/portal/files/5059097/BOAEASM2019.pdf#page=128 (retrieved on 21.10.2022)
    21. Irimiás, A., Jászberényi, M., & Michalkó, G. (2019). A turisztikai termékek innovatív fejlesztése. [e-book] Budapest: Akadémiai Kiadó. https://mersz.hu/hivatkozas/m580turtei_0#m580turtei_0
    22. Jancsik, A., Jászberényi, M., & Kökény, L. (2019). Az utazásszervezés új dimenziói [e-book] Budapest: Akadémiai Kiadó. https://mersz.hu/hivatkozas/m523utszerv_0#m523utszerv_0
    23. Jászberényi, M. (2019). Vízi turizmus és közlekedés: termékek, trendek, regionalitás. [e- book] Budapest: Akadémiai Kiadó. https://mersz.hu/hivatkozas/m522vituk_0#m522vituk_0 Go to original source...
    24. Kalogeropoulou, H. (1996). Cultural Tourism in Greece. In: Richards, G. (Ed.) Cultural Tourism in Europe. (pp. 183-196.) Wallingford: CAB INTERNATIONAL.
    25. Katits, E., Szalka, É., Nagy F., & Könczöl, T. (2019). A magyar top cégek a turizmusban, avagy egy sikerre éhes ágazat pénzügyi diagnózisa. Multidiszciplináris kihívások, sokszínű válaszok, (2), 71-97. https://doi.org/10.33565/MKSV.2019.02.04 Go to original source...
    26. Klein, R. A. (2011). Responsible Cruise Tourism: Issues of Cruise Tourism and Sustainability. Journal of Hospitality and Tourism Management, 18(1), 107-116. https://doi.org/10.1375/jhtm.18.1.107 Go to original source...
    27. Larsen, S., Marnburg, E., Øgaard, T., & Wolff, K. (2013). Belly full, purse closed: Cruise line passengers' expenditures. Tourism Management Perspectives, 6, 142-148. https://doi.org/10.1016/j.tmp.2013.02.002 Go to original source...
    28. Lengyel, M. (1997). A Turizmus versenyképességét befolyásoló tényezők. [online] Budapesti Közgazdaságtudományi Egyetem, Vállalatgazdaságtan tanszék. http://edok.lib.uni-corvinus.hu/212/1/MT_16_Lengyel.pdf (retrieved on 20.09.2022)
    29. Mavrommarti, A., Pendaraki, K., Kontogeorgos, A., & Chatzitheodoridis, F. (2021). A Panel Data Model of International Tourism Demand for Greece. Deturope. 13(3), 142-157. https://doi.org/10.32725/det.2021.024 Go to original source...
    30. MedCruise (2020). Cruise Activities in MedCruise Ports: Statistics Report 2019. [online] https://www.medcruise.com/news/3d-flip-book/2019-medcruise-statistics-report (retrieved on 20.07.2022)
    31. Michalkó, G. (2016). Turizmológia. [e-book] Budapest: Akadémiai Kiadó. https://mersz.hu/dokumentum/dj59t 1/ Go to original source...
    32. Miskolczi, M., Jászberényi, M., Munkácsy, A., & Nagy, D. (2020). Accessibility of major Central and Eastern European cities in Danube cruise tourism. Deturope. 12(3), 133- 150. https://doi.org/10.32725/det.2020.025 Go to original source...
    33. MTÜ (2018). A magyar lakosság belföldi és külföldi utazásai 2017-ben. [online] https://mtu.gov.hu/documents/prod/magyarok_utazasai_2017.pdf (retrieved on 22.07.2022)
    34. Németh, E., Gergely, Sz. L., & Mikes, B. (2021). A Turizmus helyzete a járvány előtt és alatt. [online] https://www.asz.hu/hu/publikaciok/elemzes-2021-ev/2/ (retrieved on 20.07.2022)
    35. OECD (2020). OECD Tourism Trends and Policies 2020. Párizs: OECD Publishing
    36. Pallis, T. (2015). Cruise Shipping and Urban Development: State of the Art of the Industry and Cruise Ports. [online] University of the Aegean. https://www.internationaltransportforum.org/jtrc/DiscussionPapers/DP201514.pdf (retrieved on 08.08.2022)
    37. Pavlogeorgatos, G., Rempis, N., & Tsilimigkas, G. (2019). Cruise tourism and coastal cities landscape. Evidence from Crete Island, Greece. In: Gospodini, A. (Ed.) Proceedings of the International Conference on Changing cities IV: Spatial, Design, Landscape & Socioeconomics Dimensions. (pp. 387-396). Volos: Department of Planning and Regional Development, University of Thessaly Laboratory of Urban Morphology and Design.
    38. Plog, S. C. (1998). Why destination preservation makes economic sense. In: Theobald, W. F. (Ed.) Global Tourism. (pp. 251-264). Oxford: Butterworth-Heinemann.
    39. Pókó, N. (2021). Reziliencia a szállodahajó-turizmusban. Turizmus Bulletin, 21(3), 44-53. https://doi.org/10.14267/TURBULL.2021v21n3.5 Go to original source...
    40. Trancoso-González, A. (2018). Venice: the problem of overtourism and the impact of cruises. Investigaciones Regionales - Journal of Regional Research, (42), 35-51.
    41. Tzannatos, E. (2010). Ship emissions and their externalities for the port of Piraeus - Greece. Atmospheric Environment, 44(3), 400-407. https://doi.org/10.1016/j.atmosenv.2009.10.024 Go to original source...
    42. UNWTO (2020a). Global and regional tourism performance. [online] https://www.unwto.org/global-and-regional-tourism-performance (retrieved on 08.08.2022)
    43. UNWTO (2020b). International Tourism Highlights 2020 Edition. [online] https://www.e- unwto.org/doi/pdf/10.18111/9789284422456 (retrieved on 08.08.2022)
    44. Vaggelas, G. K., & Stefanidaki, E. (2015). The cabotage abolishment in the Greek cruise market: An initial assessment vis-à-vis homeport operations. [online] European Conference on Shipping, Intermodalism & Ports-ECONSHIP. https://www.academia.edu/13833806/The_cabotage_abolishment_in_the_Greek_crui se_market_An_initial_assessment_vis_%C3%A0_vis_homeport_operations (retrieved on 18.08.2022)
    45. Verikokkou, A., Kaika, D., & Milioti, C. (2021). Analysis of the impact of tourism flows on environmental degradation. Case study: Municipality of Naxos & Small Cyclades, Greece IOP Conf. Ser.: Earth Environ. Sci. 899 012051 https://doi.org/10.1088/1755- 1315/899/1/012051 Go to original source...
    46. WTTC (2021). Global Economic Impact and Trends 2021. [online] https://wttc.org/Portals/0/Documents/Reports/2021/Global%20Economic%20Impact%20and%20Trends%202021.pdf (retrieved on 08.08.2022)

    This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content